Cookie Policy

This website is managed by Avacar 2000 EOOD. In the course of our activities, we may collect specific types of data regarding our website users:

  • Personally Identifiable Information: You provide this data when you sign up for our available services, like newsletters or events. Sharing this information is entirely up to you; however, some services may be inaccessible if you opt not to share it.
  • Aggregated Data: Our systems create this data as they monitor site traffic. It does not personally identify you and is not tied to any of the personally identifiable information you may have supplied.
  • This information might be stored with a third-party service provider. Our contracts ensure that your data remains secure from unauthorized use.
  • We will not share aggregated data with third parties, including advertisers or business partners.
  • Your data will not be disclosed to third parties unless you grant us prior consent.
  • We might share your personally identifiable information with third parties only if we believe it is required by law.

We collect your information to deliver the finest service during your visits to our website. Consequently, we may utilize the data you provide for several reasons:

  • To confirm your identity if you require assistance with a forgotten password or encounter login issues with any of our services.
  • To facilitate transactions you may conduct on our site.
  • To assist in delivering any additional services you have requested.
  • To present the most pertinent content tailored to your interests and preferences.
  • For any marketing, promotional activities, publicity, or market research endeavors we undertake.

A cookie is a brief file that remains on your computer and is recognized by our server whenever you visit our website. This cookie does not offer us any personally identifiable information. However, it supplies details about your IP address, the platform you are using (such as Mac or Windows), your browser type (like Firefox or Chrome), and the domain from which you access our site. This information allows us to:

  • Monitor traffic patterns to our website.
  • Ensure the most relevant content is displayed to you.
  • Enable you to access certain member services without needing to log in repeatedly.

If you prefer that we do not utilize cookies, you can disable them in your browser settings or erase them from your hard drive. You will still retain the ability to navigate our website.

You will always have the ability to opt into specific services at any time and to opt out whenever you wish. This means you can change your mind about participating in our member services whenever you desire.

To accommodate the continuous growth of our business, we reserve the right to modify this policy at any moment. We will inform users of the site regarding any amendments to the Privacy Policy.

You possess the right to access and amend your personal information. If you’d like to learn more about how to do this, please reach out to us via email or phone.

Cookies Overview

On our “platforms”—including websites, mobile apps, emails, text notifications, and social media—we utilize a range of tracking technologies, such as cookies and web beacons. This is vital for ensuring that our platforms function correctly and that you enjoy the smoothest experience when booking your rental car with us.

This document details how both cookies and other tracking technologies operate. For additional information on how we safeguard your privacy, refer to our Privacy Policy. Should you have further inquiries about our use of your data, feel free to reach out to us at info@avacar.bg.

What is a cookie?

A cookie represents a tiny fragment of data that gets stored on your device’s browser each time you interact with the platform. Most platforms rely on cookies to retain essential information for varied purposes. Such data may consist of your username, shopping cart contents, or selections like language and currency preferences. This enables the platform to identify your device, thereby facilitating smoother usage.

Cookies come in two main types: “session” cookies and “persistent” cookies. Session cookies vanish as soon as you close your device’s browser, while persistent cookies stay until you decide to delete them, or they expire according to their designated duration. By using persistent cookies, platforms can recall your preferences during future visits, enhancing both efficiency and service delivery.

Essential cookies are generated by the very company whose platform you’re engaging with. In our case, this refers to cookies associated with Avacar.bg. Conversely, “third-party cookies” are generated by companies that maintain a particular affiliation with the platform you are currently on. This category includes cookies set by our suppliers, affiliates, and various business partners, including external service providers and advertisers we collaborate with.

It’s important to note that cookies do not function as spyware or adware, nor can they infect your device with viruses or execute programs. For in-depth details about cookies, consider visiting http://www.youronlinechoices.eu.

What is a web beacon?

A web beacon is an extremely small graphic, typically just one pixel in size, that can be sent to your computer as part of a web page request, in an application, within an advertisement, or through an HTML email. Web beacons serve multiple functions, including site traffic analysis, counting unique visitors, auditing ads, and tailoring user experiences. They enable us to monitor our site’s performance and ensure that pages load promptly and correctly.

How and why do we implement these technologies?

We leverage these technologies to gather insights about your usage of our site, your preferences over time, and across various websites. This process occurs similarly to how our business partners, including third-party service providers and advertisers, operate.

Advertisements may be delivered to you by third-party advertising and marketing firms. These entities employ specific technologies to disseminate advertisements and promotional messages. They also gather non-personally identifiable data about the advertisements they showcase and your interactions with our platforms. By placing a cookie on your computer, they can access your IP address. We aim to collaborate exclusively with advertising and marketing companies that are part of the Network Advertising Initiative (NAI) and/or the Interactive Advertising Bureau (IAB), as these organizations follow industry standards and ethical business practices.

Our website avacar.bg employs various cookies for multiple functions:

Technical cookies:

Our goal is to provide easy-to-navigate and contemporary platforms that function seamlessly and adapt automatically to your needs. These cookies allow you to set up your user account, log in, and manage your bookings effectively. Technical cookies are indispensable for the smooth operation of our platforms.

Functionality cookies:

These cookies are utilized to remember your preferences during visits to our platforms, like your chosen language and currency settings. They also retain your login credentials (username and password) so that you can avoid re-entering them each time you sign in. While our platforms can operate without functionality cookies, your experience will not be as effortless or efficient.

Analytical cookies:

We use these cookies for the enhancement and optimization of our platforms. Either we or our third-party service providers may gather general or segmented visitor data to assess the relevance and effectiveness of our advertisements. We track information about the pages you visited, advertisements you interacted with, the navigation path you took, the type of device used, search criteria applied, emails accessed, and the links clicked. None of this data is used to identify you personally.

Commercial cookies:

These cookies aid in delivering advertisements when you browse our platforms as well as other external sites. This strategy, known as “retargeting,” is informed by the actions you undertake in your browser, like your search history regarding viewed vehicles. Our business partners may also share your browsing history with us to enhance the relevance and personalization of your experience on our platforms.

We might also utilize Google Analytics, a comprehensive web analytics service from Google that monitors website traffic and identifies underperforming or unresponsive pages. For additional details, please visit www.google.com/intl/uk/analytics/.

Your choice: accept or decline

We may implement any of the technologies discussed in this document.

When you first visit our platforms, we will prompt you to “accept” (in other words, provide your consent) for the use of cookies and tracking tools. If you opt not to accept certain technical and/or functional cookies, you may encounter limitations in accessing all features of our platforms, resulting in a less seamless experience.

You also have the option to manage cookie usage through your browser settings. Consult your browser’s help section for guidance.

Members of the NAI and IAB offer general options for opting out of “behavioral” advertising if you choose to do so. For further information regarding which NAI member placed an advertising cookie on your device, please visit www.networkadvertising.org (English version). To exit the behavioral advertising programs of NAI member companies, simply select the appropriate company’s checkbox.

For an overview of these companies’ privacy policies, technologies utilized, and how to opt-out of personalized advertising, check out www.youradchoices.com (English version) or www.youronlinechoices.eu. If you decide to opt out of online advertising, you will no longer see ads personalized to your browsing habits and web environment. Nonetheless, you may still encounter online advertisements and be subject to marketing analytics.

This cookies document may be updated periodically; be sure to check here for any changes.

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